Industry News: bebe Bridal has arrived!

07 April 2012

A few of you might know that I once worked for bebe stores. I was a merchandise planner working in tops, bottoms, outerwear, accessories. It was a great job and certainly, one of the best experiences I've ever had. Who can forget the energy in that office and the mentors who have shaped me including Greg Scott, Kathy Lee and of course, Manny Mashouf, founder of bebes.

So does it surprise me that bebe like J. Crew and Anthropologie is starting a bridal line?

No, it doesn't. After all, J. Crew's collection is covering that preppy, classy bride. BHLDN, a division of Anthropologie, is capturing the boho, vintage client. There is void for the glam and sassy bride which is bebe's core customer. Here's just a taste of what bebe and it's new designer, Project Runway alum (my fav)Rami Kashou has created.

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